Title: Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Author: John Doerr
Publication date (EN): April 24, 2018 (Portfolio / Penguin Random House)
Pages (EN): 320.
Value for PMs & founders (problem it solves)
A field-tested OKR system to focus, align, track, and stretch teams toward ambitious outcomes—reducing thrash and making strategy executable.
Summary
Doerr packages OKRs around four “Superpowers” (Focus/Commit; Align/Connect; Track for accountability; Stretch for amazing) and pairs them with CFRs (Conversations, Feedback, Recognition) to build a continuous-performance culture. Case studies include Intel’s Operation Crush, Google, the ONE campaign and the Gates Foundation.
3 community-reported takeaways (with sources)
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FACTS/“Superpowers” work: Focus, Alignment, Commitment, Tracking, Stretching are the core benefits practitioners highlight. What Matters
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Don’t tie OKRs to pay; use CFRs for ongoing coaching & recognition alongside OKR tracking. What Matters
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Cadence beats one-off planning: quarterly cycles with weekly check-ins keep momentum and surface issues early. What Matters
Buy online (FR & international)
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Penguin Random House (publisher page) — EN (hardcover/ebook/audiobook). PenguinRandomhouse.com
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Barnes & Noble (US) — EN (hardcover, 320 p.). Barnes & Noble
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Bookshop.org — EN. Bookshop
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Amazon (US) — EN. Amazon
Author of Impact Factories / Co-founder of Shy Robotics and Product Whys / Head of Product at Dassault Systèmes / Engineer passionate about innovation and entrepreneurship
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