Title: Thinking, Fast and Slow
Author: Daniel Kahneman
Publication dates (EN): Oct 25, 2011 (Farrar, Straus and Giroux, hardcover) ; Apr 2, 2013 (paperback).
Pages (EN): 512 (FSG).
Value for PMs & founders (problem it solves)
A practical playbook to de-bias product & business decisions—naming the traps (overconfidence, loss aversion, anchoring, planning fallacy) and offering tools like outside-view forecasting and decision checklists to improve bets, roadmaps and research.
Summary
Five parts cover: (1) two-system thinking; (2) heuristics & biases; (3) overconfidence & uncertainty; (4) prospect theory and framing; (5) two selves (experiencing vs remembering) and implications for measuring well-being and designing choices.
3 community-reported takeaways (with sources)
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WYSIATI—what you see is all there is: force teams to surface missing info and test alternative hypotheses before committing. UW Faculty
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Use the outside view (reference class forecasting) to curb the planning fallacy in timelines, budgets and forecasts. Harvard Business Review
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Design for loss aversion & framing: people weigh losses more than gains; reference points shape behavior—vital for pricing, UX copy and experiments. Farnam Street
Buy online (FR & international)
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Macmillan / FSG (publisher page). Macmillan Publishers
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Barnes & Noble (US, paperback 2013, 512 pp.). Barnes & Noble
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Bookshop.org (US/UK). Bookshop
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Amazon (US). Amazon
Author of Impact Factories / Co-founder of Shy Robotics and Product Whys / Head of Product at Dassault Systèmes / Engineer passionate about innovation and entrepreneurship
Full bibliography here
