“Technology is the solution! What’s the problem?”
It’s a sentence I’ve often heard in the tech world, where innovation wavers between invention and application.
Testing new technologies is essential — without experimentation, no use cases ever emerge. That’s how major breakthroughs are born: from the web, created to connect researchers, to 3D printing, which became a tool for local autonomy.
But when technology is applied to everything — a blockchain to manage a simple spreadsheet, or AI to screen job applications without addressing bias — chaos follows. Technology amplifies whatever it touches: a clear system gains efficiency, a confused one becomes uncontrollable.
Impact factories avoid this trap by flipping the logic: they start with the problem, not the solution. They observe the field, form hypotheses, and test on a small scale before scaling up. This iterative, need-driven approach turns technology into a lever for impact — not a generator of complexity.
Author of Impact Factories / Co-founder of Shy Robotics and Product Whys / Head of Product at Dassault Systèmes / Engineer passionate about innovation and entrepreneurship
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