Title: The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Author: Rob Fitzpatrick
Publication date (EN): September 10, 2013 (first paperback)
Pages (EN): 138 pp.
Value for PMs & founders
A hands-on handbook to run customer conversations that produce truth—avoiding politeness bias and vanity feedback—so you can de-risk product bets before you build.
Summary
The book teaches simple rules for asking good questions: focus on the customer’s life, probe specific past behavior, and look for commitments (time, money, reputation). It outlines common pitfalls, interview flow, and how to progress from learning to tangible advances.
3 community-reported takeaways (with sources)
-
Past > hypotheticals: ask “last time” questions to ground insights in reality. mtlynch.io+1
-
Compliments & fluff = bad data: anchor back to specifics to avoid misleading signals. mtlynch.io
-
Seek commitment/advancement to separate real interest from polite chats. momtestbook.com+1
Buy online (FR & international)
-
Amazon France — EN/FR listings. Amazon+1
-
FNAC — FR ebook listing. Fnac
-
Bookshop.org — EN paperback. Bookshop
-
Barnes & Noble — EN paperback (“New Edition”). Barnes & Noble
Author of Impact Factories / Co-founder of Shy Robotics and Product Whys / Head of Product at Dassault Systèmes / Engineer passionate about innovation and entrepreneurship
Full bibliography here
