Title: Radical Focus — Second Edition: Achieving Your Goals with Objectives and Key Results (also published as …Most Important Goals…)
Author: Christina Wodtke
Publication dates: Apr 20, 2021 (2nd ed., Cucina Media) ; Feb 6, 2016 (1st ed.).
Pages: 254 pp. (2nd ed.); ~179–180 pp. (1st ed., format-dependent).
Value for PMs & founders
A compact, story-driven playbook to make OKRs actually work—tight focus (one objective, few measurable KRs) + a weekly cadence that turns goals into steady progress.
Summary
Part 1, a business fable, shows a struggling tea startup using OKRs; Part 2 distills the how-to (crafting Objectives/KRs, weekly check-ins, grading, pitfalls). The 2nd edition (2021) expands guidance and FAQs.
3 community-reported takeaways
-
Weekly rituals matter—“Monday Commitments / Friday Wins” sustain accountability and morale. Readingraphics
-
Fewer, clearer goals—aim for a single Objective with ~3 KRs to avoid overload. agile-academy.com
-
Keep OKRs out of performance reviews—treat them as a learning system to enable ambitious targets. LinkedIn
Buy online
-
Amazon (US) — 1st & 2nd ed. listings. Amazon
-
Barnes & Noble (US) — 2nd ed. listing. Barnes & Noble
-
Bookshop.org (US/UK) — paperback. Target
-
Target (US) — 2nd ed. paperback. Target
Author of Impact Factories / Co-founder of Shy Robotics and Product Whys / Head of Product at Dassault Systèmes / Engineer passionate about innovation and entrepreneurship
Full bibliography here











