Title: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Authors: Alexander Osterwalder; Yves Pigneur
Publication date (EN): July 13, 2010 (Wiley)
Pages (EN): 288 (trade paperback; minor variations appear in some library/retailer listings).
Languages: English (Wiley 2010) & official French translation (Pearson 2011).
Value for PMs & founders (problem it solves)
Provides a shared visual language—the 9-block Business Model Canvas—to design, test, and evolve a business model beyond features, improving team alignment on value, customers, channels, revenues, costs, resources and partners.
Summary
Five parts: 1) Canvas (definition & 9 blocks), 2) Patterns (e.g., long tail, multi-sided platforms, freemium, open), 3) Design (methods: customer insights, ideation, prototyping, storytelling, scenarios), 4) Strategy (environment mapping, evaluation), 5) Process (adoption). Practical cases and exercises throughout.
3 community-reported takeaways (with sources)
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Put the whole business on one page to drive clarity and trade-off conversations fast. Strategyzer
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Innovate with patterns—not just products (multi-sided, freemium, long tail, open) to rethink revenue and competitive logic. search.schlowlibrary.org
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Prototype the business model using ideation + scenarios + storytelling to test options quickly. O’Reilly Media
Buy online (FR & international)
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Wiley (publisher page) — 2010 edition. Wiley
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Amazon (US) — paperback. Amazon
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Barnes & Noble (US) — paperback (288 pp.). Barnes & Noble
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Bookshop.org (US/UK) — paperback. Bookshop
Author of Impact Factories / Co-founder of Shy Robotics and Product Whys / Head of Product at Dassault Systèmes / Engineer passionate about innovation and entrepreneurship
Full bibliography here
