The Persona Lifecycle, John Pruitt and Tamara Adlin
Title: The Persona Lifecycle: Keeping People in Mind Throughout Product Design
Authors: John Pruitt, Tamara Adlin
Publication date: May 5, 2006 (Morgan Kaufmann / Elsevier). Some...
What Customers Want, Anthony W. Ulwick
Title: What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Author: Anthony W. Ulwick
Publication date: August 16, 2005 (McGraw-Hill)
Pages: ~240 (common listing...
Scrum, The Art of Doing Twice the Work in Half the Time, Jeff Sutherland
Title: Scrum: The Art of Doing Twice the Work in Half the Time
Authors: Jeff Sutherland; J.J. Sutherland
Publication date (reference ed.): September 30, 2014 (Crown/Crown...
Hooked: How to Build Habit-Forming Products, Nir Eyal
Title: Hooked: How to Build Habit-Forming Products
Author: Nir Eyal
Publication date (EN): November 4, 2014 (Portfolio/Penguin Random House)
Pages (EN): 256
Value for PMs & founders (problem...
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days,...
Title: Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Authors: Jake Knapp; John Zeratsky; Braden Kowitz
Publication date (EN): March...
The Art of Profitability, Adrian J. Slywotzky
Title: The Art of Profitability
Author: Adrian J. Slywotzky
Publication date (reference ed.): September 26, 2002 (hardcover, Warner Business Books / Business Plus); September 1, 2003...
The Design of Everyday Things: Revised and Expanded Edition, Don Norman
Title: The Design of Everyday Things: Revised and Expanded Edition
Author: Don(ald A.) Norman
Publication date (EN): November 5, 2013 (Basic Books)
Pages (EN): 368 (trade paperback)
Value...
« Understanding Michael Porter: The Essential Guide to Competition and Strategy », Joan Magretta
Title: Understanding Michael Porter: The Essential Guide to Competition and Strategy (original English edition)
Author: Joan Magretta
Publication date (EN): December 6, 2011 (hardcover, HBR Press);...
I, Pencil: My Family Tree as Told to Leonard E. Read
Title: I, Pencil: My Family Tree as Told to Leonard E. Read
Author: Leonard E. Read
Publication date (first appearance): December 1958, in The Freeman (FEE).
Pages...
« Growth Hacker Marketing », Ryan Holiday
Title: Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (Revised & Expanded)
Author: Ryan Holiday
Publication date: September 30, 2014 (Portfolio/Penguin...
