Title: INSPIRED: How to Create Tech Products Customers Love (2nd Edition)
Author: Marty Cagan
Publication date: December 2017 / January 2018 (Wiley)
Pages: 368 pp. Wiley+1
Value for PMs & founders (problem it solves)
A practical playbook to build empowered product teams and a modern product organization that cuts waste (bad bets, overbuilding) and ships valuable outcomes through continuous discovery & delivery.
Summary
Explains how top tech companies organize product (PM, design, engineering), validate ideas via rapid prototyping and user tests, and manage by objectives instead of feature roadmaps—anchored on tackling the five core risks (value, usability, feasibility, business viability, ethic).
3 Community-reported takeaways (with sources)
- Half of ideas won’t work; the winners still need iterations → prototype & test early. Productboard
- Always address the five risks during discovery (value, usability, feasibility, viability, ethic). SoBrief
- Empowered teams > feature teams: involve engineers early; prefer prototypes over PRDs; lead by objectives. Reddit
Buy online (FR & international)
Wiley / Publisher page. Wiley
Amazon.fr product page. Amazon
FNAC (ebook listing). Fnac
Bookshop.org (US/UK). Bookshop+1
Author of Impact Factories / Co-founder of Shy Robotics and Product Whys / Head of Product at Dassault Systèmes / Engineer passionate about innovation and entrepreneurship
Full bibliography here
