What does it mean to be ‘in love with a solution’?
It is very common, especially among technical profiles coming from implementation backgrounds (developers, engineers, craftsmen…), for energy to be devoted to building out an...
What is a Product Manager?
The Product Manager is the person responsible for ensuring the success of the product in its market. The scope of this responsibility and the...
Why don’t the best-performing products always win?
The best-performing products are not always the ones that win. Sometimes, a simple PowerPoint presentation is enough to put them ahead. Why?
Because a product,...
AI: How does the impact factory influence artificial intelligence?
Artificial intelligence is only a tool serving a system. Like any digital tool, its purpose is to accelerate actions whose manual execution would generate...
What are the different Product Manager specializations?
Depending on the nature of the product and the company’s priorities, a single Product Manager role can take on different specializations. This is reflected...
What is agile product management?
Agile Product Management is a holistic approach that aims to manage the entire product lifecycle — from opportunity discovery to design, and from design...
What is the future of Product Management?
The rise of digital technologies and social networks has revolutionized the way companies interact with customers and manage products. Data analytics tools and online...
What types of Product Manager profiles are there?
Among practitioners, six main families of profiles are often identified. Each brings valuable strengths but also blind spots, which explains why a Product Manager...
Where does Agile Product Management come from?
The history of Product Management is a fascinating journey that stretches back to the dawn of time. Ever since humans began trading goods and...
