Hi, and thank you for your interest in my work.
Here is an update on the Impact Factories project: what motivates it, how I work with artificial intelligence, and where I am today.
For more than twenty years, I have been designing technology products—including fifteen years in startups and large corporations—while evolving in communities of entrepreneurs and product people. I have also worked as a journalist, which has allowed me to gather a wealth of concrete testimonials.
These experiences have been reinforced over the last five years, during which I have trained in Lean, Agile, and Product approaches (with certifications), participated in co-development communities, and created my own community. They have fed into the writing of the book Usine à Impact, which brings together dozens of real-life cases and forms the basis of my current content.
Today, artificial intelligence has become a real co-pilot. It helps me structure my analyses, identify blind spots, enrich examples, and produce podcasts that are not just a simple reading but a critical interpretation of the text. Reading and listening thus offer two complementary perspectives.
At the same time, I also create songs and video animations to make certain concepts more accessible and reinforce memorization.
With Impact Factories, my goal is: to provide managers and product people with actionable resources, inspired by real-life situations and useful in their daily lives.
🔎 Hypothesis 1 — Concrete stories speak louder than theory
→ Validated.
Feedback shows that real-world examples create more engagement and facilitate learning.
📚 Hypothesis 2 — A novel is the best format for conveying a complete experience
→ Result: mixed.
In two years, I wrote 28 chapters (400 pages) that were proofread by a dozen people with varied backgrounds. The content is considered solid, but the format has several limitations:
- an uneven level of detail, which makes reading more complex,
- some passages that are too literary for an action-oriented audience,
- a dense storyline that would have benefited from being supplemented by specialized articles,
- a long format that is not well suited to busy professionals.
🧭 Decision
Pause distribution, rework key sections, and, in the short term, focus on short, targeted content. These articles will serve as material for a future revised version of the novel.
🗒️ Hypothesis 3 — Targeted articles create more value, faster
→ Validated.
The feedback is very positive:
- the articles are immediately usable in the daily lives of PMs and managers,
- AI podcasts facilitate discovery on the go (car, bike, public transport),
- the text + audio duo improves understanding, from concept to operation.
📣 Current issue: distribution
I have identified several relevant channels (Medium, Substack, LinkedIn, Instagram, X, Spotify, etc.). Each has its strengths, but I have not yet implemented a structured distribution strategy. The time spent creating quality content leaves little room for multi-channel experimentation.
🎯 Next step
Continue to produce short, specialized articles, accompanied by their audio and video formats. The goal: to offer high-value-added content that is easy to share and adapted to the varied uses of professionals.
Author of Impact Factories / Co-founder of Shy Robotics and Product Whys / Head of Product at Dassault Systèmes / Engineer passionate about innovation and entrepreneurship
Full bibliography here